New Product Development at Sirius Microtech

"The aim of marketing is to know and understand the customer so well, the product or service sells itself." - Peter Drucker

It is crucial to understand who your prospective customers and what exactly do they need, what are the pain points that your product is going to alleviate, before you started working on your product.

We help our clients with our Market research to see -

  • Who will buy your products/services
  • Will they come back and buy again (repeat customers)
  • Will they recommend your products/services to others
  • Who are the possible competitors¬† for this products/services
  • What are the growth potential
  • What is the exit strategy for the business

If you engage us we will provide extensive reports along with recommendations to help you make an informed decision. Our valuable recommendations will chart a course of strategic positioning of your business.


We help our clients in developing IP portfolio while working on their specific business domain. We have patent attorneys in our team that are prudent in getting important, strategic IP assignments. We have worked with our clients in the past in terms of conducting our technology research and gathering IP awards to build portfolio.

We have expertise in Industrial Process IP, Hardware IP, Software IP and complex machinery IP.

Our engineering managers are experts in working with your team or bring our own team to help streamline project execution. We provide a single point contact that is responsible for all aspects of your critical bottom line.

"No matter how great the talent or efforts, some things just take time. You can't produce a baby in one month by getting nine women pregnant." - Warren Buffett

You can come up with a great product and if that product could not be manufactured, then it is not a product, it is hobby. We help our clients to realize products that are designed with consideration to ease of manufacturing. We take care of manufacturing issues during design stage of the product rather than waiting until production. We also engage extensive use of Rapid Prototyping methods such as 3D printing and evaluation boards to get our Proof-of-Concept(PoC) in the early stages of development.

We use time tested methods to take our PoC design to a Minimum Viable Product (MVP).


We work with our manufacturing partners that can help produce our clients' products in cost effective manner while not compromising on quality.

Our partners have established quality standards that are audited by external agencies regularly.

Our partners have innovative, state-of-the-art machinery and capabilities that help producing products in a streamlined manner.

Every product has to go through phases of its life until it reaches obsolescence. The chart below depicts it accurately.

To maximize profits, we can help planning for all the phases in the Product Life Cycle to incorporate an effective PLM strategy.